Clean beauty
THE RISE OF VEGAN BEAUTY IN SOUTH KOREA
MFDS & NATURAL AND ORGANIC COSMETIC CERTIFICATION SYSTEM
January 29, 2021: publication of the raw material certification mechanism of the natural and organic cosmetics
KFDA now inspects the raw materials instead of the final products
Reduces the preparation of the documents, which eases the industry's burden.
Vegan population: 1,5 million (x10 compared to 2008)
Market expand from food to cosmetics
Interest in health & environment has grown among non-vegetarian population due to COVID: more and more people are using various vegan products.
Korean clean beauty brands: melixir, Bonajour, The Vegan Glow, Yunjac, onoma, Aromatica, BEIGIC, kaja