Clean beauty

THE RISE OF VEGAN BEAUTY IN SOUTH KOREA

MFDS & NATURAL AND ORGANIC COSMETIC CERTIFICATION SYSTEM

  • January 29, 2021: publication of the raw material certification mechanism of the natural and organic cosmetics

  • KFDA now inspects the raw materials instead of the final products

  • Reduces the preparation of the documents, which eases the industry's burden.

  • Vegan population: 1,5 million (x10 compared to 2008)

  • Market expand from food to cosmetics

  • Interest in health & environment has grown among non-vegetarian population due to COVID: more and more people are using various vegan products.

Korean clean beauty brands: melixir, Bonajour, The Vegan Glow, Yunjac, onoma, Aromatica, BEIGIC, kaja

 

The HWAHAE App: the tool of certainty

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