Skincare routine
SKIN HEALTH CONCEPTION
Skin care is the range of practices that support skin integrity, enhance its appearance and relieve skin conditions.
Adopting a skincare routine helps your skin stay in good condition.You're shedding skin cells throughout the day, so it's important to keep your skin glowing by choosing the right products following your skin type.
An effective routine can help prevent acne, treat wrinkles, and help keep your skin looking its best.
Lack of self-confidence, social pressure, big skin problems are three big factors behind the popularity of skincare.
In the old days, products were mainly sold in pharmacies but the field has diversified and continues to expand into all types of stores.
FOLLOWING SKIN TYPES
Before starting a skincare routine, it is essential to know your skin type and mix the products with your principal skin concern.
Many brands offer free online diagnostics, explaining in detail the needs of your skin. According to the latter, it’s necessary to adapt the products to not irritate or injure the skin.
SKIN TYPE
Dry
Mix
Oily
Normal
Sensitive
SKIN CONCERN
Pigmentation
Redness
Sun Damages
Wrinkles
Acne (pimples, blemish)
Loss of elasticity
Large Pores
Anti-Ageing ...
Comparison
EAST ASIA
STRICT BEAUTY OPINION WHITH SKIN HEALTH AS KEY ELEMENT OF GOOD APPEARANCE
Climate tropical with high humidity The weather is either dry or humid, hence the importance of adapting your routine.
Standards: skin health
1. White
2. Glowy
3. Deep hydration
4. Smooth
Concerns:
• Acne issues
• Moisturizing
• Soothing / Repairing
WESTERN
WIDER SCOPE ON THE DEFINITION OF BEAUTY AND ACCEPT MORE DIVERSITY OF FEATURES
Temperate climate: mainly seasonal temperatures with low humidity.
Standards: skin aspect
1. Young & fresh
2. Beautiful
3. Unified skin tone
4. Clear appearance
Concerns:
• Dehydration, dryness
• Acne issues
• Repairing
PROACTIVE
AVOIDING SKIN ISSUES AT THE FIRST PLACE
ie.
1. Using sunscreen as a means to avoid hyperpigmentation using centella asiatica to strengthen the moisture barrier
GENTLE PRODUCTS THAT PREVENT ANY PROBLEM.
REACTIVE
COVERING OR TREATING THE PROBLEM AFTER IT HAPPENS
ie.
1. Using powerful ingredients to “zap” pimples
2. Applying cream that creates a “blurring” effect for pores
PRODUCTS THAT ACT QUICKLY TO SOLVE ANY PROBLEM.
ASIAN CONSUMERS HAVE A HIGHLY DEVELOPED CULTURE ONTHE DEFINITION OF EACH TYPES OF PRODUCTS
The Asian skincare ranges focus on each concern / objective sought by the consumer, hence the wide use of products.
REMOVE IMPERFECTIONS.
WESTERN CONSUMERS TEND TO SKIM OVER THE USE OF EACH PRODUCT AND FOCUS ONTHE MOST IMPORTANT
Western products address many concerns in a single product hence minimizing the use of them.
EMBRACE IMPERFECTIONS.
BEAUTY TOOLS
Nowadays we see the importance of facial massages.The trend, coming straight from Asia, was quickly integrated by Westerners who have integrated these techniques and tools into their daily routine.
DIFFERENT BUT SIMILAR
Beauty is a term seen differently in every part of the world. Even if there are many differences in standards, opinions, use of beauty products,Western skincare is getting closer to East Asian ones.
Why ?
Because of the influence Asia has, especially through K-beauty, more Western consumers are interested and discover a rich world where many ancestral secrets still operate.
Western skincare remains simplified but is expanding to new horizons thanks to the curiosity of the new generation.