CH netizens
SOCIAL MEDIA IN CHINA
HABITS OF CHINESE NETIZENS
The cheap cost of mobile data and the availability of budget smartphones from Chinese brands like Xiaomi & Huawei are the reasons behind this pervasive mobile adoption.
Not just "Mobile First" but "Mobile Only".
Each day the average netizen spends 5hrs 50mins online
3hrs 10mins of that time is on a mobile device and
2hrs 12mins using social media.
76% of internet users post online frequently
53% of internet users “share everything they do” online
TOP 3 SOCIAL MEDIA IN CHINA
WECHAT:
MAU = 1.165 Bn
Users: 25-40 yrs old
WEIBO:
MAU = 520 Mn
Users: 20-35 yrs old
DOUYIN:
MAU = 475 Mn
Users: 18-40 yrs old *MAU = Monthly Active User
WeChat with over 20M company accounts now active, teams are becoming disillusioned by how hard it is to grow followers and the limited and expensive ad options. In response, WeChat are providing marketers new innovative ways to leverage its dominance in MAU.
Weibo has been through it’s difficult period where everyone declared it “dead” and is now seen by marketers as a reliable place to build a brand presence, helped by it's mature self-service ad platform. However depending on the industry, Weibo may still not be the best place to drive direct conversions.
Douyin is the new kid on the block and is the focus of a lot of excitement as teams rush to open Douyin accounts. It’s not suitable for all brands and success depends on creating hit content that gets boosted by the algorithm.
