IG 2023 Trend

INSTAGRAM 2023 TREND REPORT

BEAUTY

Climate & Expressive Beauty

🪞 For Gen Z, makeup and beauty products are a form of self-expression.

More Gen Z consumers are likely to use makeup to express their personality than augment their feeling of beauty. Expect to see Gen Z wear experimental and expressive makeup looks wherever they’re comfortable.

🌍 Impacts of climate change are driving Gen Z shoppers to buy protective skincare and beauty products.

2 out of 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and sun. Issues like rising air pollution and intense UV rays are driving searches for climate-proof products.

CREATOR

Creator Trends: Community & Participation

🤳🏽 In-person experiences will drive community between creators & Gen Z fans.

Gen Z social media users are excited about realizing their digital relationships. Nearly 1/3 of Gen Z users look forward to in-person experiences—like creator conventions and meet and greets—with their favourite influencers.

📲 In 2023, mixed media will rule content creation.

The next gen expects their favourite influencers to branch into new forms of media. For example, over 40% of Gen Z followers want to hear podcasts from their favourite social media creators in 2023.

Source: Instagram 2023 Trend Report