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Influencers

marketing, digitalLisa L'hirondelle6 janvier 2023influencers, social media, le laïus

@lhirondelle.asia

10 lifestyle trends in 2023, YoY increase on related post:
1. building community in neighbourhoods +213%
2. tasting local flavors +227%
3. going on a trip +193%
4. urban outdoor lifestyle +287%
5. easy ways to relieve stress +303%
6. a minimalist lif

In 2022, people started getting closer to their neighbours. Due to COVID-19 epidemic control measures throughout the year, many people started joining community groups to organise group purchases, and through this process many met their neighbours li

TikTok's communities are relatable and supportive, which inspires people to make changes in their lives.

In the new year, marketers should lean into the specificity that makes the communities special. And don't be afraid to target layered identities

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